by James Currier (@JamesCurrier). The Psychology of Focus: How Great Teams Find Traction Amid Distraction. Join bestselling author and leadership expert, Dov Baron, as he shares incredibly insightful and practical leadership advice for getting vulnerable, earning loyalty, and engaging your teams. Success is Built on ‘Yes' Scott Miller shares valuable insight on building success and a hard-earned key to sustaining it. Nir Eyal. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. So, it’s anything that pulls you away from what you want to do in life. Join the co-authors of FranklinCovey’s newest book, The Leader’s Guide to Unconscious Bias: How to Reframe Bias, Cultivate Connection, and Create High-Performing Teams. To be more mindful with your tech use, Eyal suggests focusing on traction vs. distraction. Let’s start with the definition of distraction. Jen Colosimo translates her deep experience in sales and professional development into useful and tactical strategies for achieving successful sales and business results. “The opposite of distraction is traction,” says Nir Eyal. We can still use these techniques for good and anyone who is in business looking to improve their customer engagement and retention should still read Hooked. The blog post headline analyzer will score your overall headline quality and rate its ability to result in … Product like Kahoot which has used the hook model to build habit forming products for children in school. Traction is anything that you plan to do with intent. Actionable Marketing Podcast. Plan an intentional week: Start the week right by answering these questions. Build High Performance Habits: Brendon Burchard, Uncovering Unconscious Bias: Pamela Fuller, Mark Murphy, and Anne Chow, Talk Less. So, this is what we do after we’ve learnt to master the internal triggers and after we’ve learnt to make time for traction – after we’ve learnt to hack back external triggers. Nir writes, consults, and teaches about the intersection of psychology, technology, and business. And I tried it for about a year, didn’t Mike Koenigs shares the riveting story of his cancer diagnosis and how he gained a new perspective that suc... Bestselling author of Men Are From Mars, Women Are From Venus, John Gray, defines the subtle, yet critical,... Join bestselling author and world-renowned personal development expert Brendon Burchard for an in-depth and extraordinary discussion on building high performance habits to achieve your dreams faster. Ask More: Michael Simpson, Maria Sullivan, and Kari Saddler, Move From Expert Leader to Spanning Leader: Wanda Wallace, Living a Life Full of Waves: Laird Hamilton, Are You an Accidental Diminisher? I think I have a very unique position that I know the inside of how these products are built and who better to tell you the achilles heel of how to fight distraction than someone who understands how these products are built to hook us. In the podcast, Eyal explains why people are distracted all the time, and advises how to get out from under that trap and live your best life. (By Gary Vaynerchuk), Copywriting Tips for Marketers: Here is everything you need to know about, Product Management Essentials: Start Your Career Right With This Collection, Finding Product Market Fit: A collection of resources to help you get to grips with Product Market Fit. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. Nir Iyal on Indistractable: The opposite of traction is distraction [Interview], [» Access curated business news and growth insights on Telegram], Top Business Books of 2020: A Recommended List for Founders and Business Leaders, Book Review: Crushing It! The opposite of traction is distraction. Top Founders have an inverse response to distraction. The M.I.T. He is a best-selling author and his … talking about it. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. In his new book, Nir Eyal describes how to manage the discomfort that drives distraction, and explains why solving the problem is not as simple as swearing off your devices. Nir Eyal writes, consults and teaches about the intersection of psychology, technology and business. But thinking ill of that behavior only induces guilt and shame and makes the problem worse. With a four-step, research-backed model, indistractable lays bare the secret to getting the best out of technology, without letting it get the best of you. Traction is intentional, it’s when you’re doing the things you planned to do. Join Wharton business school professor and author of 2030: How Today’s Biggest Trends Will Collide And Reshape The Future Of Everything, Mauro Guillén, as he helps leaders prepare for change. Could you share your perspective / process here? Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is known for his bestselling books Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.He writes, consults, and teaches about the intersection of psychology, technology, and business. (11:07) The technique of using tech against tech: #1 – Social … ... — Nir Eyal. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir Iyal: No, But the most important thing here is that you have to set your own timer. Never ever jump into the fourth step or it will backfire! But, I don’t talk In this episode, Jay interviews Nir Eyal, a writer, consultant, and expert on the intersection between psychology, technology, and business. ... To make traction, we need to examine how we spent our time. The Psychology of Focus: How Great Teams Find Traction Amid Distraction (NfX) Teams who engineer focus into their culture have a rare advantage. So, if what you want to do is to meditate, I’m going to help you with this book and make sure you do that. Anything can be a distraction, just as anything can be traction. And so there’s really no dichotomy here. So, if what you want to do with your time is to do your best work, I’m going to help you do that. When I heard about Nir Eyal’s latest book, “Indistractable,” I wanted to read it but decided I had more pressing books on my Audible list. Traction is any action that pulls us toward what we want to do. Join leadership savant, John Maxwell, for a master class in leadership as he discusses his latest book, The Leader’s Greatest Return, and the multiplying power of adding value to others. Nir Eyal is an American author, lecturer, entrepreneur and investor. ‘Even Netflix or Instagram can be traction so long as you only use them when you said you would. And to do that, we need to begin with our values. really do much for me and I’m not saying that people shouldn’t Hooked author, Nir Iyal’s next book Indistractable has been released and we had an opportunity to read the pre-launch copy (review soon). -Nir Eyal Distraction is anything that pulls you away from what you are planning to do. Technology Review dubbed Nir, "The Prophet of Habit-Forming Technology," and today he discusses the formation of habits both in your life and the li… “If you look at the origin of both words, both come from the same Latin root trahere, which means to pull. The author of Hooked: How to Build Habit-Forming Products, and an investor and founder, he’s spent years studying how startups can build products that people don’t want to put down. Your perspective on price pacts / December 5, 2020, 4:25 pm, by This is how we enjoy our lives and when we’re with our family as well as do our best work at work by being truly focused on whatever it is we’re working on. Nir Eyal, the author of Hooked: How to Build Habit-Forming Products and the upcoming Indistractible, understands the psychology behind this design and explains how we can focus on acts of traction rather than distraction to use technology on our own terms. Join organizational psychologist and New York Times bestselling author Tasha Eurich as she shares difficult, yet empowering, hard truths to increase your self-awareness. about meditation in the book at all other than to say I won’t be Nir Eyal spent the best part of a decade working in the depths of the technology industry, watching as designers at tech giants subtly tweaked their products in order to manipulate the psychology of their users and modify their behavior. (which is the case with 99% of the world)? To the creators out there – would you still recommend reading ‘Hooked’- and create sticky products ? Anyone with a smartphone is familiar with the feeling of having somehow, as if by accident, lost a precious hour to their device. Nir Eyal, technology thought leader and author of the bestselling book Hooked: How to Build Habit-Forming Products, joined us to give a talk on psychology-backed strategies for overcoming distraction in the digital age. Rita McGrath discusses her book, Seeing Around Corners: How To Spot Inflection Points In Business Before They Happen, and presents strategies for thinking ahead of inflection points. Hooked author, Nir Iyal's next book Indistractable has been released and we had an opportunity to read the pre-launch copy (review soon). I don’t meditate at all. Distraction is “the process of interrupting attention” and “a stimulus or task that draws attention away from the task of primary interest.” 1 In other words, distractions draw us away from what we want to do, whether it’s to accomplish a task at home or work, enjoy time with a loved one, or do something for ourselves. And this doesn’t require any money or particular financial resources if you find yourself distracted at work or at home, or with your kids and your personal life. Because, I think it is a little bit overdone. Planet Money podcast co-founder and author of The Passion Economy, Adam Davidson, shares the new ways that business leaders, entrepreneurs, and employees can use their deep-rooted passion to thrive. Go ahead and grab your copy of Indistractable, if you haven’t. From hooked to Indistractable: This is a complete role reversal. If a behavior was previously effective at providing relief, we’re likely to continue using it as a tool to escape discomfort. In many ways, those who are less financially secure need this more because this is how we get ahead. (9:06) Technology is the tool: It’s all about how we USE IT. Listen, learn, and enjoy! NextBigWhat That’s a great habit. I am guessing that you meditate a lot. Nir Iyal: It’s not really a role reversal. ‘Traction is the thing that pulls us towards what we really want and the thing we do with intent,’ he says. Nir has had writing featured in many major publications, such as the Harvard Business Review. The Subtle Art of Not Giving a F*ck author, Mark Manson, discusses the need for discovering your values and placing them at the forefront of your life to bring greater satisfaction at work and home. What prompted you to write this? Nir Iyal: Absolutely. Strong performers tend to get ahead because of their energy, ideas, and high standards. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Something that you that moves you towards what you want in life. They know that focus is a set of mindsets and habits that cuts through uncertainty, ambiguity, fear, and distraction. There are so many books about it already. So traction, by definition is any position that pulls you towards what you say you’re going to do. Disctraction, on the other hand, is any action that pulls us away from what we want to do. We can put distractions in their place while still getting the best of technology without letting it get the best of us. Firstly, Nir says, we need to understand the difference between distraction and traction. NextBigWhat It can be extremely effective for people who actually do it but what I find is a lot of people don’t have the ability to fight distraction long enough to actually meditate. What are your thoughts? Focus Superpowers with Nir Eyal & James Currier Episode Summary. Technology Review as, "The Prophet of Habit-Forming Technology.". The M.I.T. It is traction, which means any action that pulls you toward what you want to do and do with intent. That’s where we start with the first 3 steps. How have you achieved this? To be able to learn the skill of the century – to be able to control your attention and choose your life. : Liz Wiseman, Find Traction in the Midst of Distraction: Nir Eyal, Multipliers®: How the Best Leaders Ignite Everyone's Intelligence, Unconscious Bias: Understanding Bias to Unleash Potential®, The 5 Choices to Extraordinary Productivity®, FranklinCovey On Leadership with Scott Miller, Great Life, Great Career with Scott Miller, Hooked: How to Build Habit-Forming Products, Indistractable: How to Control Your Attention and Choose Your Life. Here you'll find all collections you've created before. (3:08) What is the definition of distraction and traction? Interview Nir Eyal Making the case why technology is NOT irresistible. Nir Eyal would bet you did — with 79% certainty. Show The NFX Podcast, Ep Focus Superpowers with Nir Eyal & James Currier - Oct 19, 2020 All early-stage companies are in search of traction. If what you want to do with your time is to be with your family in your off time, on weekends and evenings then I’m going to help you do that as well. Liz Wiseman makes a return to On Leadership to discuss the Accidental Diminishing behaviors leaders may exhibit from her powerhouse book, Multipliers. snooze button) – where does one start with, if one isn’t so motivated Because Eyal knows habits. Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Distraction is self-explanatory– it’s when your pulled away from intentional action (hence distraction). It’s notable that the opposite of traction is distraction and top Founders have an inverse response to distraction. How the difference between traction and distraction could transform your productivity I know how distractions work from the inside. Former NFL player turned author and renowned speaker, Trent Shelton, shares his journey and how your current situation is not an indicator of your final destination. Start the week right by answering these questions. All motivation is a desire to escape discomfort. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
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